KPI and Marketing
Table Of Contents
Today I want to talk about Key Performance Indicators for Content Marketing. First of all before I address the issue, I want you to think about your own business and ask yourself if you’re currently using KPIs to track your own content marketing and if you’re not, then why not?
The Number Of Links To Content
So first of all, these are free keys to content marketing. The first one is links to your content. Now links are important because obviously they help with the authority of your own demand and they bring in traffic to your web pages. Once people are on your web pages they can obviously see the content on the pages and tracking their actions is essential, but why would you want to track them? Well you basically want to track them because it’s important to know where your links are coming from. If they’re coming from bad sources then these are obviously links you’re going to obviously want to remove. If they’re coming from good quality sites then obviously that’s going to be more beneficial for your site. Off the back of that as well if you can start to build up relationships with places where your links are coming in from more authoritative sites, then you can basically multiply these opportunities. So it’s always good to focus on the quality links and not the bad ones.
Social Sharing Content
Second of all the second key to content marketing is social shares. Again why are social shares important? Well basically they allow you to see your power and your strength on social media. You can also determine as well if you’re using the likes of Facebook, Twitter or GooglePlus, you can see who is shown your content, who is liking it, show is engaging with it and that enables you to see the back of that if you’ve got content you can push it out on social media networks and you can make it more targeted. Again as well if you know that Facebook is popular between say the hours of 12-3, you can use that particular piece of content to push out to that audience on that platform. So again that’s why social shares are an important KPI.
Finally on the list we kind of merged two into one here, but time spent on page and also visits to content and this is an important KPI to track because essentially you want to know the volume of traffic that’s coming to your site, but not only that, you want to see which pages they’re coming to and if you use analytics and you know that information, this gives you the insight to great content on some of the topics, similar themes and again you can push that out on social platforms and try to generate links back to your website so this is why time spent on page and visits to content is also important.